![]() This indicates that you can now add people to your close friends list. But what do they mean? The first symbol is a little person with a plus sign next to it. Stories is another subsection under the Content tab where you can view the Instagram insights of your Stories.If you’re an avid Instagram user, you may have noticed a few new symbols appearing on your Edit Profile page. The Feed section of Instagram Insights is the easiest way to see what type of content is performing best with your audience, and also track how your engagement rate varies over time! In the Discovery section, you can see if your hashtag strategy is having a positive impact on reach, an equally valuable metric in Instagram Insights! How to use Instagram Insights for Stories This audience is further categorized by follower status, gender, age, and geographical location (countries and cities), and also includes those reached through advertisements and promotions. Reached Audience: Within this subsection, you’ll gain insights into the number of unique users who have come across your content. Let’s dissect the various pieces of information available in this section: In the “Accounts Reached” section, you’ll find detailed insights about the individuals who have encountered your content and engaged with your profile in some capacity. These interactions encompass actions such as likes, saves, comments, shares, and replies.Ĥ) Total Followers: Quite straightforward, the number of users who follow this specific account.ĥ) Content You Shared: This section shares the overall number of content like Stories, reels, videos, Live videos, and promotions that you’ve shared. You can change the timeframe by clicking “Last 7 days” in the left-hand corner.Ģ) Accounts Reached: represents the count of distinct individuals who has viewed your content, encompassing posts, stories, reels, videos, Live videos, and promoted ads, at least once.ģ) Accounts Engaged: Consists of the number of users who have both been reached by your content and have interacted with it in various ways. We’ll now delve into Instagram Insights, defining the meaning of each of these figures and how you can extract valuable and practical information from them!ġ) Date Range: This represents the data from the days or weeks selected on the screen. ![]() When exploring Instagram Insights, you’ll come across many different terms, graphs and numbers which all indicate important metrics. Each type caters to specific needs, enabling you to make the most of your Instagram presence. ![]() In essence, the choice between a Business and a Professional account largely depends on your Instagram goals and whether you are a brand or an individual content creator. Professional accounts also offer more in-depth DM filtering options and the ability to hide specific metrics like follower counts. They provide additional features like category selection (e.g., fitness, photography) and a “Creator Studio” that helps you track your content’s performance. Professional accounts, on the other hand, are geared towards creators, influencers, and public figures. The Facebook page doesn’t have to be bran ded or have any content on there, it simply has to exist. In order to have an Instagram Business account, you must have a connected Facebook Page. Additionally, Business accounts allow you to add a “Contact” button, making it simpler for followers to get in touch with your business. You can also create and run ads, making it easier to target your desired audience. With a Business account, you gain access to valuable tools like Instagram Insights, which provides in-depth analytics about your audience, reach, and engagement. Instagram’s Business accounts are primarily designed for companies and brands seeking to promote their products or services. Here’s a brief breakdown of the key differences: Business Account: On Instagram, both Business and Professional accounts offer distinct features tailored to specific needs. To begin, launch the app and tap on your profile picture located in the bottom right-hand corner of your feed.ĭifference between Professional and Business Account You can easily switch your Instagram profile to a Business account using the Instagram mobile app. If not, t o access your Instagram Insights you’ll have to take the following steps: 1) Open the Instagram app on your mobile or desktop If you’ve already activated Instagram Insights you can skip to the next part of our guide here. How to use Instagram Insights for Reels.How to use Instagram Insights for Stories.What is Total Followers on Instagram Insights?.Difference between Professional and Business Account.Video Tutorial: How To Access Instagram Insights.5) Go to Instagram Insights on your profile.2)Access the “Settings and Privacy” page.1) Open the Instagram app on your mobile or desktop.
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